Arts in Maroondah required a fresh, new logo to accompany new arts and cultural directions and a new website.

It was felt that a logo which was aspirational as well as inspirational was needed to reflect the progressive new arts and culture approach that Maroondah City Council had adopted. The vibrant, shard-like sculptural shapes which form a stylised M are not only reminiscent of Maroondah's backdrop of hills, but also allude to the significant urban development and increased cultural vibrancy that is taking place in the city.

The new logo was well received both by the client and also the residents of Maroondah.