Woodlea sets a new benchmark for suburban living, 29km from Melbourne’s CBD. The space, vision and planning behind this project was momentous. Every branding and marketing tool had to be created from scratch, each element crafted to ignite imaginations, engender trust and adapt over countless years and milestones.
Everything at Woodlea is bigger - the choice of homes, the diversity of landscape, the opportunities to grow and thrive. Our strategy took the scope of this project as its inspiration, giving audiences the biggest picture possible of what life could be. Information and detail was shared and celebrated throughout, respecting the intelligence of the audience and reflecting the depth and ambition of the developer’s vision. The brochure strategy came directly from the scope of the project. Every element – from the size of the hero document to the clarity of the images to the depth of information gives the audience the biggest picture possible of what life can be at Woodlea.
Woodlea has cemented its position as the fastest selling residential community in Melbourne’s west in just over eight months, exceeding the client’s expectations and sales targets.