Create a conceptual image + image logo.
After creating wordlists, I google icons of objects in the wordlist such as professions, foods, and office supplies. I then try to see which two forms look similar, and how I can morph them together.
Moral Meat is a company that produces ethically-sourced meat alternatives.
The logo for Moral Meat originated in the idea of combining cattails and corndogs. I struggled with making the mustard look natural, and perfecting the shapes of the accompanying leaves.