Create a POS campaign of window posters to capture the spirit of Halloween season, draw traffic and attention to the store, and create buzz within the community.
These in-store window posters were used to lure in passersby and visitors to the square during Halloween season, which is peak candy-consumption, and peak scare-the-crap-out-of-you season. The 2016 Halloween season also happened to coincide with the U.S. presidential election season.
The 2016 presidential election featured two of the least popular candidates in history. Americans were filled with dread over the outcome, irrespective of their political affiliations, making November 8 the scariest day of 2016, not Halloween (October 31) which traditionally is the scariest day of the year.
Our posters for Atomic Candy express this sentiment, without taking sides, in a humorous way. We combined candy consumption, Halloween, and the candidates to create one deliciously witty concoction.
We created unique illustrated portraits for the campaign. These striking images were used across a variety of pieces, capturing the attention and interest of the general public. We appropriated media typically used by political messaging and gained further reach and attention by sneaking into the ripe political conversations of the time.
The posters were an instant sensation with requests for syndication, press coverage in local, national and international media outlets, and an impressive number of social shares, among other things. The store saw greater than normal activity, with numerous requests for copies of the work. The high point was when the local offices of both political parties tweeted images of the opposing candidate, and our art was used in anti-Trump protests following the elections.