Because the majority of RV Dealers sell mulitple brands at their locations, Tiffin needed to develop a series of posters trying to differentiate their motorcoaches from the competition. Because Tiffin’s are more expensive than most of its competitors, they need to remind the consumer why their vehicles are worth the extra money.
Because Tiffin motorcoaches are built to the highest of luxury standards, we developed a series of posters imagining what wildlife would look like if they experienced the same level of luxury in the wild that Tiffin offers. Created to look like fashion ads, we took the local wildlife and dressed them up to the level of what Tiffin’s coaches are like.
Tiffin continues to sell every single vehicle they produce—while charging premium price for the experience. they currently have a waiting list through the first half of next year for vehicles that are sold.