The goal for this project was to create a pictorial logo design using forced object connections.

The approach to this project began with simple renderings of various objects and sketching thumbnails of all possible forced connections. One of the most successful of these was of a ice cream cone combined with a service bell. Many different versions of the logo were explored with the final version taking the form of a simple emblem with clean san serif type wrapping around the image.

The end product is a modern emblem with simple forced forms of a service bell and ice cream cone. Wrapping around the circular color band is the name of the company and service offered in the typeface Brandon Grotesque.