Fare Share Friday is an special experience–where the hungry and those hungry to help–sit side-by-side at an extraordinary dinner. The assignment was to create a unique logo for the event.
Approach
Since the event represents a diverse group of people coming together, we centered the logo design around various types of spoons. The different spoons symbolize the community uniting to help end hunger.
Results
The campaign, which the logo played an important role, resulted in a 24% increase in donations over the last year. All proceeds from the event went to support Crossroads Community Services Soup Kitchen, Food Pantry and Homeless Shelter in New York City.
