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The assignment was to design commemorative stamps to honor the nation’s brave and loyal military working dogs.
The art director’s approach was to design images that were more graphic and a contrast to the lovely animal stamps issued in the past in order to emphasize the heroism of these dogs more than their cuddliness. He chose an illustrator group that had developed an original style for illustrating animals, especially dogs, that is clean and bold and elegant. Each stamp features one breed that commonly serves in the armed forces. The stylized digital illustrations—each with a detail of a white star—are in red, white, blue, and gold to represent the American flag and patriotism.
The press coverage has reflected an appreciation by the public that these courageous creatures were honored. The feedback we have received from the community of folks who honor military working dogs was that our stamp designs were worthy of the subject.