"I Got This" was a pivotal campaign that stood to reform our convictions and engage our female athletes with authentic, visceral and compelling sport inspiration for all women, by women. Amplifying internal validation as the greatest source of confidence, imagery and text come together to celebrate the beauty of being a master work in progress.
"Perfection is overrated. Passion is beautiful. I'm a master work in progress, and I'm gonna color outside your lines. I know that inner strength breeds outer strength, and I give myself and my girls the permission to be strong. Sweating. Struggling. Working my ass off. These are the keys that unlock all the joy, strength, and glory I could ever want. And then I'll ask for more."
