Our challenge was to create a strong and memorable logo to help a new, local brewery stand out in a wildly creative industry.

During our brand discovery, Peppermill Projects developed the personification of the old ox, a retired farmer turned brewmaster. After a long life of hard work and hard living, Old Ox has transferred his passion for farming to beer-making. With the determination and steadfastness of an old ox, he never settles for less than perfection. That’s what makes his beer so good.

After developing this personality, we designed a logo that was bold with a hint of vintage farm iconography. We added horns to this hand-lettered, typographic solution to create the ox head and form a cohesive mark.