Balvanyos Resort is known for being an oasis of peace, hidden in the heart of the Carpathian mountains, surrounded by thermal waters long used for relaxation and recovery purposes.
In 2015, following significant investments and refurbishment of its facilities, the resort also underwent a rebranding process, resulting in a new identity.
The logo is inspired from a timeless, old wise figure, deeply immersed in elements of nature – water, mountains, vegetation. The logo reflects the resort’s unique location – in the heart of nature, an almost mythical land, where visitors can follow’s nature advice, pause time and enjoy its gifts. At the same time, the logo itself is precious, refined, elegant, reflecting the resort’s premium quality standards and facilities.
The new identity is currently being adopted on site (at the hotel, the spa, the adventure park, restaurant & bar) and online (where the identity’s visual platform is employed to recreate the atmosphere of the place itself).