The annual Seattle International Film Festival champions the power of sharing original stories with diverse perspectives and rich emotional journey and is today one of the most highly regarded film festivals in the world yet still retains local Pacific Northwest flavour.
Longstanding audiences prize SIFF as a unique Seattle experience and are passionate about immersing themselves in an abundance of films. New audiences want to dip their toes into this vibrant, urban cultural experience and community.
For 18 years, WONGDOODY has developed the festival campaign - including a visual identify toolkit, poster, video trailer, and bumpers - that deliver on SIFF’s mission to host complex conversations and gather the community around great film.
The annual visual identity spans across poster, print, web, broadcast, and live events.
The insight behind this year’s campaign, “Seek New Cinema” is that SIFF is a ritual for many local film lovers to gather and open themselves up to transformation through this shared space. After a COVID hiatus, that in-real-life human connection is what makes the in-theater communal experience even more special.
Our inspiration came from the eclectic and ecstatic movie-adoring community that SIFF brings together. The poster invites viewers to travel via film into an eye-opening festival experience that lifts them to new heights of cinematic bliss.
Our clients at SIFF are thrilled with “Seek New Cinema”, and they refer to it as a work of art that supports their mission to inspire, delight and connect audience members.
From Beth Barrett, SIFF Artistic Director: “We live in an age when people gather, not necessarily based on their geography, but around their passions, beliefs, and interests. Communities – online and in-person – are a source of great connection and joy, and the film community is a “cult” of passion and interest – with all of the accompanying ritual, celebrations, and history.”