The objective of this project was to promote a paper collection. This set of illustrated greeting cards is promoting the Neenah Classic Crest Accent Colors Collection. All illustrations by Natalie Miles.
The playful floral illustrations on the cards were created in a way that allows the paper color to show through as if it was part of the illustration. The rich, sophisticated colors of the papers guided the color scheme of each illustration and help enhance the visual interest of them. Each card is left blank so they can be used for a variety of occasions.
These cards cater to a wide range of consumers and can be used for numerous occasions. This versatility allows the consumer to get the most out this product, which in turn enhances their value. The bright illustrations and the rich papers accent each other, which displays how these papers can enhance design and illustration projects and promotes the printing capabilities of the collection.