The Shure brand required a refreshed identity palette to address emerging needs.

MiresBall expanded the Shure identity palette to include a new asset. Inspired by the iconic Shure 55 Vocal Microphone, the new asset was designed to serve as the brand’s profile image in social media, while complementing the Shure word mark and strengthening ties to the company’s heritage.

In addition to being used across Shure social media channels, the brand icon was embraced throughout multiple marketing communications including merchandise and stationary. The new icon was also applied to Shure products, enhancing their existing identity system.