Nature immersive retreat Arcana is located in hidden nature, a few-hour drive from the city. Arcana provides a mirrored cabin that blends into the surrounding landscape. People will have a memorable experience connecting with the power of nature at Arcana. The project aims to renovate the identity system that applies to print, digital media, collateral, and promotional design for hospitality.
My approach is rooted in the unique value of Arcana— the connection and symbiosis between humans and nature. The logo is inspired that Arcana's mirrored cabin reflects the surroundings and disappears into the nature. It also represents the brand value — bridging urban and wild, blending into nature.
The logo has flexible and variable system to apply different applications.