The Florida Aquarium was running a magazine ad in the Outback Bowl game football program. We wanted to connect with avid sports fans from both schools who would be watching this game and, at the same time, show the Aquarium’s own “school” spirit.
Approach
So we showed a large school of fish that subtly formed the image of a football and then encouraged fans from both colleges to visit the Aquarium after the game in order to see our own schools (of fish) play.
Results
Our client was a big fan of this ad and we received lots of positive feedback through social media comments. Which just goes to show what can happen when you display your school spirit in a unique way.
