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Gyms have certainly evolved over the past 25 years. From large, packed gyms with machines and equipment galore to indoor stadium-styled classes and small boutique spaces for specialty fitness like Pilates, Barre, and more, it’s easy to miss what may have been overlooked—the actual space in which that gym resides. Have you ever considered the actual gym environment and what it gives us while we are there?Since COVID-19 hit, this is something many are beginning to seriously consider, specifically when it comes to cleanliness, air purification, and thesheer physicality of what an environment has to offer
SymbolismMatt and his team took antiquated bathroom scales and smashed, torched, and then proudly hung them on the wall in a taxidermy display cabinet. This is a way to show that continuously checking your weight is not a body positive way to move forward. Seeing an exhibit of smashed scales reminds people that their weight is not their worth and challenges them to find a powerful, personal “why,” explainsMatt.
Working with Cognitive Design as the project architects and interior designers we looked at how messaging will be shown in this unique environment . The smashed scales gave a major message as one came into the health club and the signage was integrated into the simple yet modern interior design, keeping it simple and bold.
The project became a unique environment that existed during Covid 19 and worked both in the facility and on line during this time.