We wanted to create a series of posters which were bold and exciting. They needed to capture the brand’s energetic approach and signal the arrival of a new game changer. It was important to demonstrate the brand purpose clearly and simply in the design. Zyte opens a smooth pathway to web data, giving businesses a competitive advantage. This is visually manifested with the striking use of the ‘Zyte Z’ and supported by the headline, ‘Is your business missing out?’.