Zyte offers a simple and fast way to access accurate web data. They know where to find and how to deliver invaluable information that businesses would love to get their hands on. The problem they faced is that they were only really known to a developer audience as the ‘techy’ people. To move forward Zyte had to become accessible to a business audience. We needed to develop a customer focused brand that clearly communicates the business benefits of what they do.
We wanted to create a series of posters which were bold and exciting. They needed to capture the brand’s energetic approach and signal the arrival of a new game changer. It was important to demonstrate the brand purpose clearly and simply in the design. Zyte opens a smooth pathway to web data, giving businesses a competitive advantage. This is visually manifested with the striking use of the ‘Zyte Z’ and supported by the headline, ‘Is your business missing out?’.
The Zyte poster campaign encapsulates an energetic new approach for a brand who believes in free-flowing channels of information for all. In a sector that is often dry, this bold approach stands out from competitors. The clean design demonstrates Zyte’s ability to cut through the mysteries of capturing data online, and instead talk to businesses on a much more personal level.