Our assignment was to create an impactful magazine spread promoting The Florida Aquarium’s annual Brews By The Bay Beer & Food Festival, featuring endless beer and sea creatures.
Since we were competing with many other Oktoberfest beer events, we knew we had to do something very different and memorable. So we created the ultimate mug shot, showing a Goliath Grouper chomping down on a mug of beer.
Apparently the image worked, because the event was a complete sellout. Best of all, no fish were harmed in the making of the ad.