From Death to Death and Other Small Tales brought together works from the D.Daskalopoulos Collection, one of the most important private collections of modern and contemporary art, with major works from the Scottish National Gallery of Modern Art. Comprising of over 100 works, the exhibition highlighted the significance of the body as a theme in 20th and 21st century art practice and enabled audiences to view many world-class artworks that had never before been seen in Scotland.
With such an eclectic mix of works it was essential to pick up on the diverse, quirky nature of the collection and we felt strongly that showing the work of just one artist wouldn’t be enough to reflect the true depth of the collection, therefore we turned to typography. It was essential the creative appealed to a wide audience, from students based in Edinburgh to tourists visiting the city. The exhibition was running over the period of the Edinburgh festival, so stand out was key. We created playful branding for the exhibition that explored the connections between the works and gave hints of the exhibition experience without revealing too much.
Using one colour print on coloured paper we were able to stretch the budget whilst making a real impact with the branding. The campaign rolled out across the city and nearby towns, on public transport routes as well as stunning on site signage.
The exhibition ran for 6 months until September 2013 and attracted record numbers for a modern art exhibition.