This project was centered on creating a branding and corporate identity strategy for HYPE Los Angeles, a non-profit organization that provides talented low-income students in Los Angeles with the guidance and resources to qualify for admission at elite college-prep independent high schools. Students worked directly with the client.

The HYPE Team, the fi­nancial donors that support the program, and the community partners involved all help to create exciting new opportunities for the students in their program by opening new doors that allow the student to turn a page in their educational career. The identity presented expresses this idea through it’s use of the symbol of a book with three turning pages, which represent the aforementioned drivers of HYPE. These pages are placed behind an exclamation point, which represents the HYPE students and the excitement they have for the opportunities that HYPE has given to them.

Due to the non-profit aspect of the company, the entirety of the branding strategy was created with a two color system in order to keep printing costs low. Keeping with this idea, no full black colors were used. This saves the amount of ink used during in-house printing of collateral as well.