we have started working on this project when this charming relais state of the art was just an idea. First of all we needed a name to well describe the new-borning reality, then we had to build a strong brand identity able to communicate the elegance of a traditional countryside place that the owners created to host people from all over the world. A relaxing and regenerative place immerse into nature, a relais surrounded by green gardens and vineyards. The idea of the owners was to share their passion for Lazise and the Garda territory with their guests and to offer them great and authentic experiences. The countryside is their story, their dream and their life and it is where the long family tradition has its roots, in the Villa Bottona winery. Natiia is a charming relais and spa and also a gourmet restaurant named “osteriia” that they describe as “another step in the rural culture and in the ability to enhance local products through a modern reinterpretation of traditional recipes.

“Natiia” is the name. It has a soft sound that in Italian immediately drive the imagination to nature, to the place where we born and belong. Nature as a source of well-being for the body and soul, nature to be preserved and experienced at the same time. The name “Natiia” is also able to evoke the word “tradition” as a transmission of knowledge and culture, a re-descovery and something from which to draw benefits today and inspiration for tomorrow. We created a visual system starting from the logo, then defined a typographic treatment, a system of signs, a chromatic palette based on the colors of nature. The brand identity system together with the art direction well communicates their vision: the interpretation of the rural life in a modern way, mixing refinement with simplicity, tradition with elegance and care for the spirit with care for the body. We have also designed for them a wine packaging line and declined the identity on the restaurant described above we named up “osteriia”.

This project began exactly in the early months of the pandemic and only came to life in the summer. “Natia” is now reality. It has been a challenge on which we worked with the same passion and professionalism as the creators, and which we are sure will have the success it deserves. The client had immediately shown enthusiasm for the identity created and happy to watch growing the seeds of their visionary thoughts.