The assignment was to design a poster for a critically-acclaimed movie that is part of a hypothetical film festival. The goal of the poster was to conceptually communicate the film's message with use of hand-manipulated typography and supportive imagery.
My approach was to focus on the underlying message presented in "Gone With the Wind," which tells the story of how Southern America was consequentially never the same following the events of the Civil War. I used Scarlett O'Hara's (the main character) final quote in the movie and connected it to a map of 1861 Atlanta, Georgia. The map is burning, highlighting the degradation of the south. However, it reveals a clean, empty canvas to communicate how the South has the chance to rebuild with a clean slate. I used hand-manipulated typography, which was painted with a quill pen in gold ink, to provide a sense of hope with the powerful quote. The plan was to give the type a feminine feel to connect the quote to the artist (Scarlett).
This poster is successful in communicating the concept in a simple manner. The hand manipulated typography is meant to have some personality to it as a script handwritten quote, which I believe works well. It was well received by peers and professors.