The assignment was to a compelling multi-page printed piece that is appropriate for your assigned brand and communicates the product or seasonal aspect of the brand story you are telling. The brand story could be anything from the timeline of the brand to the process of how a product was made.

My client was Steelcase, a high-end office furniture company. Steelcase has a storied history, as most companies would if they were over 105 years old. Steelcase not only seeks to design furniture, but to reshape spaces as a whole. Steelcase seeks to shape spaces in order to create the most productive, inviting, and innovative spaces possible. These spaces are not only office spaces, but also designing for healthcare, educational, and home office environments. Steelcase's brand look and feel is very influenced by the Bauhaus style, with hints of constructivist and brutalist influences. I decided to take the brand look and feel and create a bold and elegant book that showcases the brand's versatility, and demonstrate how Steelcase seeks to reshape work environments, or in other words, "Rethink the box", instead of thinking inside the box and not seeking to push boundaries and instead being content with fitting within the norm.

The project was received well by both professors and peers alike. The book has many elements that keep the reader engaged, whilst providing descriptive information on the brand and what Steelcase seeks to achieve.