Engage and excite hunters of all stripes (turkey, whitetail, waterfowl, men and women) to think of LaCrosse Footwear first when selecting their gear.

The 2018 print campaign truly heroizes our hunter, featuring aspirational photography in challenging locations, showing without saying that LaCrosse Footwear builds boots for performance - our customers' performance first and foremost. Allowing them to hunt hard and hunt long, no matter the challenge. Our two headlines - "Born Without Boundaries" and "Born for the Backwoods" perfectly amplify that core message.

Continuing the efforts of the last few seasons, the 2018 print campaign has helped to raise LaCrosse Footwear's profile with consumers and retailers, generating increases in awareness and consideration, both in the channel and at a consumer level.