Habitat for Humanity of Greater Birmingham Brochure
Photographer
Jeff Williams
Cary Norton
Bob Miller
Rob Culpepper
Creative Director
Roy Burns III
Writer
Andrea Fanning
Anthony Vachris
Production Manager
Leigh Ann Motley
Printer
American Printing
Assignment
Habitat For Humanity—Greater Birmingham needed to more effectively communicate to each of their 3 core audiences—Home owners, Volunteers, and Donors.
Approach
The approach was to create a unique brand promise for the Birmingham Chapter, Develop a branding system that allowed them to communicate to each audience specifically, and simplify their collateral needs. Photograph real people who live, serve, and give to the organization.
Results
A vivid look for the Birmingham chapter that is unique and relevant to all 3 audiences and simplifies communications for the staff and board members.
