Alexion Home Assist is an at-home drug administration service for people with ultra-rare diseases. Our brief was to design and print information brochures for doctors, pharmacists and patients.
This service allows patients to avoid hospital settings, and be treated regularly in the comfort of their own home. So we took a brighter and more positive approach to the communication – rather than the traditionally clinical look of the Alexion brand. We named the service, created an identity and then designed a clean, engaging and integrated set of brochures for each audience. All items are printed on a warm, textured stock for a more homely, tactile quality.
The brochures have given the brand a unique and memorable presence amongst the sea of printed pharmaceutical communication in this space. And Alexion Home Assist has had higher than expected uptake in its first three months of operation.