JazzTypes was a design experiment to explore what makes us creative and how to constantly develop fresh ideas. The brief was to create a graphic response to a jazz artist, using no photography – a poster a day for 100 days, each one on a different musician. By repeating the same exercise each day it would help analyse and understand how creativity works.
Each day for 100 days, a jazz artist was chosen at random from a top 100 list, and each day the best idea was chosen and the poster designed and artworked. The solution had to be graphic, using no photography. A short biography of each artist was the only copy that needed to be included. The creative process was documented each day and the poster, biog and process were incorporated in a book about the experiment.
We have had two exhibitions of the work - in conjunction with Bath based venue, The Porter for the launch of their Jazz night - https://vimeo.com/102512926. The other exhibition was at the Free Word Centre in London - http://www.myttonwilliams.co.uk/news/post/jazztypes-at-free-word-centre. Both exhibitions were very well attended and led to the creation of a book of the posters and presentations to other deisgn agenies to inspire their designers to experiment, play more and to persue side projects of thier own. The work was also featured in Computer Arts magazine and Design Week. Winner of the FRESH awards - print category. Inspired our Mytton Williams 2015 calendar - Everyday Jazz - https://everydayjazz.com/2015/1/.