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Our assignment was to capture images of the cast to use as main key art for all show advertising promotion.
We wanted to build on the legacy of such a recognizable brand as Jersey Shore and retain elements of the visual identity for the new phase of the Shore franchise. We set out to create candid and authentic images that captured the energy of the cast dynamic. We utilized high contrast and amplified saturation to compliment the beach setting and create a hot and colorful palette.
The photography was key to the visual storytelling of the full campaign and whet viewers' appetite for the new show.