To get people to try Health-Ade Kombucha by highlighting the fact it is "alive!" Tying it in with Halloween allows for a fun and playful approach to be taken.
Approach
I was inspired by vintage Halloween cards and vintage movies. However I wanted to use vibrant colors that are not considered Halloween colors, but rather colors that speak to who the brand is. By using both photography and illustrations it allowed me to give my campaign legs while not being repetitive.
Results
The project was a success amongst my professor and fellow classmates.
