At Studio Eduardo Aires we praise concept, commitment and craftsmanship. These are underlying values of our work and they are better made visible in our self initiated projects. The Past and Future bottle further explores a dichotomy that we have previously played with in special format calendars.
A Douro wine is bottled with a minimalistic label where you read only “Past” and “Future”. The carefully crafted white packaging holds an inscription inside:
Marguerite Yourcenar wrote about time, the great sculptor, as capable of extraordinary transformation upon works of art and the matter they are made of. Wine also derives from this transforming time, the one that formed the soils and aged the barrels. Like a sculpture, wine also stands as a brief episode between past and future. What's left in the present is the drawing of a counterpoint, a mechanical action translated in a graphical synthesis, opposing both ways of a direction. The present lies in this non-uniform acceleration, the performative movement in which we pour it and celebrate. May it be to health, love and the involuntary beauty of each moment.
While this project started being developed in early 2020, the COVID 19 pandemic suddenly recontextualized it. Time itself was globally recontextualized. We reflected upon it, weighed it anew, evaluated our past and wondered about our individual and collective future. Never, in our lifetime, have we so intensely longed for it.
When we sent the bottle to our current and prospective clients by New Year (2021), it was with the consciousness that reality had drawn a new background against it, making it more resounding and vivid. May we be able to rescue the present and allow for time to change us.