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The National Pediatric Cancer Foundation wanted us to create a video that would be driven by kids who are battling cancer and stress how the NPCF funds collaborative research nationwide to fast track a cure. We wanted to pull at the heart strings and “DO” whatever we could to get people to donate.
Our goal was to create a very dramatic and touching video that would show different children’s brave fight against cancer and how truly beautiful their courage is. To accomplish this, we used real kids (not actors) who were actually undergoing chemotherapy treatments during the filming of the video. Additionally, we wanted to convey how the NPCF is collaborating with hospitals across the nation to fast track less-toxic, more targeted treatments that are saving many kids’ lives.
This heartfelt spot was very well-received by the National Pediatric Cancer Foundation’s marketing team. It was first unveiled at Fashion Funds The Cure in Tampa Bay and helped the NPCF surpass all their fundraising goals at this event. They will continue play this video at various fundraising events which they host all over the country to gain more support and donations for the kids.