Our instructions were to advertise a household cleaning product of our choice in a conceptual, clever, and creative way, preferably using wordplay, idioms, or pop culture references. I chose Dawn dish soap, a product my family and I have used for as long as I can remember.
Approach
The idiom tempest in a teapot stood out to me, and after a couple of concept sketches I created my idea in Photoshop. While the image of a storm exiting a teapot may not immediately make consumers think of dish soap, the colors used and the graphic in the bottom corner will allow viewers to connect the storm with what can build up on dirty dishes over time, such as mold or an unpleasant scent.
Results
After sending what I had constructed in Photoshop to my professor, he told me he was satisfied with the work. The only feedback he had for me was changing up the scaling of some of the elements.
