Create an artistic image to be used in a new print ad and on a newly designed website for Auto & Truck Services, a specialty independent automotive service center in Birmingham, Alabama.
Approach
Photograph two of Auto & Truck's service technicians hard at work on a '67 candy apple red Ford Mustang, parts and tools strewn about them. As these elements approach the edge of the frame, they begin to serendipitously take on the shape of Leonardo da Vinci's master work.
Results
By expanding on what Auto & Truck Services considers an art form, we've helped them stand out in an overcrowded, generically, and unimaginatively advertised category.
