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Create a print campaign for Dove Men + Care Dry Spray Antiperspirant that shows that they help reduce unattractive sweating.
People find sweat that is noticeable gross and unappealing. Dove Men + Care Dry Spray Antiperspirant can prevent sweat that's horrifying to go near.
Through a visual metaphor, show sweat stains that look like horrifying/unattractive monsters on a person's outfit.