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Professor: Mel White / Student: Yuri Suh

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Award: Honorable Mention

Professor: Mel White

School: Syracuse University, The Newhouse School

Student: Yuri Suh

Category: Advertising; Product

Country: United States of America

Award: Honorable Mention

Professor: Mel White

School: Syracuse University, The Newhouse School

Student: Yuri Suh

Category: Advertising; Product

Country: United States of America

Title: Prevent Sweat That's Horrifying To Go Near

Assignment

Create a print campaign for Dove Men + Care Dry Spray Antiperspirant that shows that they help reduce unattractive sweating.

Approach

People find sweat that is noticeable gross and unappealing. Dove Men + Care Dry Spray Antiperspirant can prevent sweat that's horrifying to go near.

Results

Through a visual metaphor, show sweat stains that look like horrifying/unattractive monsters on a person's outfit.

Contact Information

Phone: 2013974163

Email: ysuh02@syr.edu

Website: https://www.yurisuh.com/

Address: 76 Prospect Street
Paramus, NJ
07652

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