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We were tasked with creating a name and identity for a new custom commerical apparel company that was modern and cutting-edge. Pun intended.
The cut through the logo represents the custom “cuts” and designs that Private Clothier can offer commerical businesses. We carried that cut through to their business card. The black and white color palette was used to emphasis that the focus is on Private Clothier's client, and not themselves.
One of their first clients was a major electric car manufacturer but we can’t name names.