Cosette De La Garza, Will Schlesinger, Daria Tucker
Category
Advertising
Food
Country
United States of America
Award
Silver
Professor
Josh Ege
School
Texas A&M University Commerce
Texas A&M University-Commerce
Student
Cosette De La Garza, Will Schlesinger, Daria Tucker
Category
Advertising
Food
Country
United States of America
Title
Menacing Marketing
Assignment
To create a non-profit PSA campaign addressing child-targeted food marketing by large corporations.
Approach
By looking past the attractive yet superficial marketing, a more menacing motive becomes clear in the name of making money. All while capturing the imagination of their impressionable audience.
Results
We took the light-hearted marketing done by these corporations and exposed their eerie true colors. In addition, we visually showed the impact these tactics are having on children.
