These posters were a part of the rebranding Comic-con, which is an event for fans who love their comics, television series, and comics-turned-movies. I considered how the current image of COMIC-CON can be rebranded to better cater to its current and future fans in a more modern yet dynamic way. What could be a new and different, exciting way of introducing this event to someone who hasn’t experienced COMIC-CON before.

The logo embraces the idea of a new and modern identity while retaining some of the simple elements of the original design - if not exaggerating it even further.

It has the design elements of the type of typography that one might see in a retro game or in the panels of comic books - looking even slightly pixelated. The ‘O’ in the logo represents a screen, which relates to how modern fans mostly interact with the exciting content and moments that are celebrated at COMIC-CON every year.

That exciting experience of entering COMIC-CON for the first time, I wanted to connect it to how one might enter a GAME.

With this redirection of COMIC-CON’s image that I designed, I wanted to bring on a change of refreshing and modern energy to its brand.

Through its dynamic change of identity and its posters, supported by new, exciting experiences that will better resonate with both older and newer/younger fans, I believe it will rebrand COMIC-CON as the leader of the comic culture.