The Psychic Gallery, a storefront business, offers tarot card readings and palm readings. Research showed that some people are put off by the prospect of seeing a fortune teller. They view it as ominous. “Will I be dealt the ‘death card?’” “Do I have a short life line?” These point-of-sale materials use humor to create a lighter attitude about visiting the Psychic Gallery. They encourage people to see The Psychic Gallery as a fun place where having a fortune told is entertaining, not scary.