Poston Gardens is a nonprofit tulip farm in Waxahachie, TX, that provides opportunities for people with intellectual and developmental disabilities. They were preparing to launch Tulipalooza, a spring fundraising festival to support their mission and those of 11 other North Texas charities and needed help creating a brand and marketing materials to attract guests.

To establish the Tulipalooza brand, we created a vibrant logo and an instantly recognizable design language and voice, which we featured in this poster series along with other event materials including outdoor, social media and event graphics.

Tulipalooza blossomed in its first year, drawing over 20,000 attendees over 10 days, bringing in a whopping $690,000 for North Texas charities and funding five scholarships to Daymark Living, a community that gives adults with intellectual and developmental disabilities the chance for a happier, healthier life.