From 11 frames-per-second stills to rich, uncompressed 4K video capture, Sony Alpha mirrorless cameras have the power to transform even the briefest flicker of light into a breathtaking portrait of what makes us human. The Power of the Moment campaign takes mirrorless to new heights through supporting advertising and videos that bring the strength of the technology and the power of imagination to life.
The longer-form 'On Location' video was approached as a behind-the-scenes-style documentary, which has been used to demonstrate the photographer's unique take on how Sony helps him master his craft. 50,000feet looked to make the video an inspirational account of how Sony Alpha cameras have become the vital tools used by professionals and prosumers to capture authentic moments.
Sony featured the 'On Location' behind-the-scenes video on the homepage of sony.com to drive traffic to their Alpha Universe site. By offering more compelling capture of the cameras in action and as a companion to the Sony The Power of the Moment integrated campaign, the video shows how Sony has made inroads within the industry, moving from challenger to incumbent in the mirrorless space in record time.