The festival I created is called the Hawaii Hula Film Festival (HHFF). HHFF is an annual event, fixating upon Hula dance cinema and the preservation and celebration of Hawaiian culture.
The creation of the logo was the primary task at hand. First off, I experimented with making a monogram logo. Then, I incorporated this logo into a variety of posters, which used both illustration and photography. As I continued along the design process, I decided to challenge myself, choosing to solely use typography and a limited color palette.
Designing the pattern with letterforms was a thoroughly enjoyable experience and I was satisfied with how the work came out. I received positive feedback from other students and the professor.