Develop the visual identity for a coffee supplier specialised in b2b coffee vending machines.
After conducting a market & consumer audit we’ve discovered that the majority of the consumers believe that they are not awake until they drink a coffee. Based on that consumer insight we’ve developed the brand platform with the “good coffee, good start” central message. So, we’ve combined the on/off icon with the fresh cup of coffee in order to have the visual brand symbol that translates the brand promise: “good coffee, good start”
After the new brand identity was revealed the business reached a 40% increase based on new contracts with mini market chains and office consumers.