Implement a Business-to-Business direct mail campaign; an agency self-promotion that isn't self-serving.
Approach
Demonstrate our conceptual thinking by executing a Public Service Advertising (PSA) campaign. The "UseCondoms" campaign cleverly uses endearing terms and romantic images to promote the sometimes fatal risks of “not” using a condom.
Results
The PSA campaign brought awareness to an important issue and PSA as one our creative services.
