
- Award
- Gold
- Agency
- DarbyDarby Creative
- Client
- DarbyDarby Creative
- Art Director
- Keith L. Darby
- Category
- Self Promotion
- Country
- United States of America
- Award
- Gold
- Agency
- DarbyDarby Creative
- Client
- DarbyDarby Creative
- Art Director
- Keith L. Darby
- Category
- Self Promotion
- Country
- United States of America
- Title
- UseCondoms
- Main Contributor
- Keith L. Darby
- Copywriter
- Keith L. Darby
Assignment
Implement a Business-to-Business direct mail campaign; an agency self-promotion that isn't self-serving.
Approach
Demonstrate our conceptual thinking by executing a Public Service Advertising (PSA) campaign. The "UseCondoms" campaign cleverly uses endearing terms and romantic images to promote the sometimes fatal risks of “not” using a condom.
Results
The PSA campaign brought awareness to an important issue and PSA as one our creative services.
Contact Information
- Company Name
- DarbyDarby Creative
- kld@darbydarbycreative.com
- Website
- www.DarbyDarbyCreative.com
- Address
- 18459 Pines Blvd, A130
Pembroke Pines,, FL
33029 US