The purpose of this campaign was to intrigue a new customer base and encourage consideration of a totally new kind of toilet.
KOHLER is the industry leader when it comes to toilets. Whether it’s one of our “ordinary” toilets purchased at retail or one of our high design Intelligent Toilets from a showroom, they have a cult following. People have a lot of love for them, and a lot to say.
Inspired by quotes from actual customer reviews we created fun, engaging stories that range from whimsical to reality-based. The mission was to generate awareness and educate consumers about Kohler Intelligent Toilet features by delivering these word of mouth endorsements to the masses.
As a result of this campaign, the client saw a 25% lift in sales of their line of intelligent toilets.