The Palm Springs Spirits Co. came to CF Napa to design their first spirits brand, Modern Love.

The brand needed to capture the unique personality of Palm Springs—an inclusive, cocktail-centric city with a love for mid-century modern architecture.

Our solution encapsulates the endearing, retro vibe of Palm Springs, through a contemporary twist on a pattern inspired by 1960’s, mid-century modern textiles and fashion. Sections of the pattern are embellished with gold foil to catch the light while subtle debossed lines in the paper provide a rich textural experience. The eye-catching labels with vibrant colors position the brand to be at the center of Palm Springs’ cocktail culture.