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It was required to redesign the wine labels of Lucien Arkas Vineyards and to create a new corporate identity for their sub-brands.
We’ve planned to add an elegant look to all wine labels and to upgrade their image to be appealing for wine buffs. Our strategy was shaped by collecting all brands under a uniform design and typeface.
Due to the Turkish customers’ difficulty of keeping the foreign brand names in their mind, we decided to remind them each brand with an illustration which is easy to remember. We have collaborated with the famous Canadian scratchboard artist Mark Summers for the illustrations. Using the vineyard’s logotype on the cut corner of the label was another catchy identification for the customers.
The sales of the wines soon increased in the market with the renewed look. New label designs also won ‘’The Best Packaging Award’’ of GMK (Turkish Graphic Designers Association) in 2018 which is the most prestigious graphic design award of Turkey.
The new designs were also applied on the parcel boxes to make the distribution easier.