We’ve planned to add an elegant look to all wine labels and to upgrade their image to be appealing for wine buffs. Our strategy was shaped by collecting all brands under a uniform design and typeface.
Due to the Turkish customers’ difficulty of keeping the foreign brand names in their mind, we decided to remind them each brand with an illustration which is easy to remember. We have collaborated with the famous Canadian scratchboard artist Mark Summers for the illustrations. Using the vineyard’s logotype on the cut corner of the label was another catchy identification for the customers.
