- Agency
- Moludsgn Ltd
- Client
- Lucien Arkas Vineyards
- Designer
- Kemal Molu
- Category
- Food & Beverage
- Country
- Turkey
- Title
- Label Redesigning Project for Lucien Arkas Vineyards
- Agency
- Moludsgn Ltd
- Client
- Lucien Arkas Vineyards
- Designer
- Kemal Molu
- Category
- Food & Beverage
- Country
- Turkey
- Title
- Label Redesigning Project for Lucien Arkas Vineyards
- Creative Director
- Kemal Molu
- Illustrator
- Mark Summers
- Graphic Designers
- Aras Abes
- Design Firm
- Moludsgn Ltd
- Account Executive
- Ezgi Eker
Assignment
It was required to redesign the wine labels of Lucien Arkas Vineyards and to create a new corporate identity for their sub-brands.
Approach
We’ve planned to add an elegant look to all wine labels and to upgrade their image to be appealing for wine buffs. Our strategy was shaped by collecting all brands under a uniform design and typeface.
Due to the Turkish customers’ difficulty of keeping the foreign brand names in their mind, we decided to remind them each brand with an illustration which is easy to remember. We have collaborated with the famous Canadian scratchboard artist Mark Summers for the illustrations. Using the vineyard’s logotype on the cut corner of the label was another catchy identification for the customers.
Results
The sales of the wines soon increased in the market with the renewed look. New label designs also won ‘’The Best Packaging Award’’ of GMK (Turkish Graphic Designers Association) in 2018 which is the most prestigious graphic design award of Turkey.
The new designs were also applied on the parcel boxes to make the distribution easier.
Contact Information
- Company Name
- Moludsgn Ltd
- Phone
- +90 212 347 0088
- kmolu@moludsgn.com
- Website
- www.moludsgn.com
- Address
- Bahceler sk. 17-1 Daire:4
Mecidiyekoy
Istanbul, Turkey
34394 - Sisli