When we started this project we realized nobody really keeps business cards these days. They either throw them away or pile them up in a forgotten desk drawer. But we still had to make one. And we wanted everyone to remember it. Better yet, maybe even use it – really use it. And since at CP+B we love the craft of advertising and want to spread that love, and because we also believe that all ideas should start on paper without the influence of computer programs, we came up with the stencil card. The newest in lo-tech/hi-tech business card innovation, the card is made of a thin plastic, with an array of laser-cut iconography that we hold in high regard, including Hermy, our elephant mascot.
Our initial observations have been very positive. Once someone has received the card they usually interact with it immediately.