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Footstock is the national championship of endurance barefoot water skiing. Posters are designed to create awareness and increase attendance at the event. Over the years, many of the more memorable posters have attained cult-like status among fans and actual skiers, so the creative bar is always very high.
Barefoot water skiing is an endurance event that borders on physical torture. Highlighting the punishment a skier’s foot endures, we pursued a lighthearted “master and servant” concept in which the winner gains dominance over all the rest. The poster was designed to feel gothic and raw—an edgier approach completely in line with the hardcore mentality of the skiers themselves.
The 2018 championship boasted one of its biggest fields of barefooters in over a decade, along with record crowds for the two-day event. Additionally, there were over 100,000 online views.