Assignment was to combine letterform+image. the 1st step was to create a wordlist to get a a general sense of possibilities. Next, I made roughs pencil sketches of my ideas to see if they are working.
I started working with 2 E's reflecting each other to make this rug form. After some finagling, I turned this mark 90 degrees and noticed the negative space reads as an H. I liked this better because now the mark wasn't so long and is now a taller and more vertical mark. Typically rugs have this diamond shape pattern design, and thats why I add a diamond shape to give a more rug feel. And I chose the name because it gave an antique feel. The colors are complementary colors, and give a warm comforting feel.
This mark is beautiful, simple, and bold. The mark gives a comforting and southern feel. I wanted the name to speak about the company so I think it suits it well. The result is a mark that is easy to read and shows the what the company is about.